Auckland is already the economic powerhouse of New Zealand - however, there is still a lot of untapped potential in the region. There are significant opportunities to leverage our advantageous business, tourism and events landscape.

Auckland Tourism, Events and Economic Development (ATEED) – formed in November 2010 – is an Auckland Council controlled organisation. ATEED aims to improve New Zealand’s economic prosperity by leading the successful transformation of Auckland’s economy.

The ATEED business plan is based around five major strategies:

  • Auckland’s Visitor Plan 2011-21
  • Auckland’s Major Events Strategy 2011-21
  • Auckland’s Innovation Plan (in development)
  • Auckland’s Sectors Plan (in development)
  • Auckland’s Foreign Direct Investment Strategy

Publications and reports

ATEED publications provide greater detail of the organisation’s planning and activities, including the Visitor Plan, Major Events Strategy, and FDI Strategy documents.

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ATEED's purpose

ATEED facilitates tourism, major events, business and industry sector development and activities to attract investment.

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ATEED's people

ATEED’s senior leadership team includes managers from its parent organisations - as well as outside experts.

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ATEED's structure

ATEED consists of four business units: Destination, Business and Sector Development, Planning and Performance, and Marketing and Communications.

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Auckland business news

Keep up to date with what is happening in the Auckland business world.

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Business events in Auckland

Information about business events - including registration and ticket purchasing.

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ATEED highlights

Since its inception in November 2010, ATEED has achieved significant results.

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More information

ATEED publications provide greater detail of the organisation’s planning and activities

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Get in touch

Contact information for ATEED and local office information.

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Who to contact

    • Charmaine Ngarimu
      Communications Manager
    • +64 9 365 0575