Since its inception in November 2010, ATEED has achieved significant results.
Rugby World Cup 2011
Rugby World Cup 2011 (RWC 2011) was the largest event ever hosted in New Zealand. Auckland hosted 15 of the 48 matches held across New Zealand between 9 September and 23 October 2011, including the final.
Auckland’s primary focus was on supporting the delivery of the tournament itself. The city also hosted a programme of activities ranging from business investment to free concerts and community festivals.
ATEED managed 75 of Auckland’s 139 Rugby World Cup 2011 projects. This included the Auckland Council’s $102 million programme to help Auckland businesses capitalise on the economic opportunities presented by the tournament.
Other highlights during the first 15 months included:
- delivering Auckland’s first Major Events Strategy and Visitor Plan
- supporting the New Zealand bid to host the FIFA 2015 Men's U-20 World Cup
- bringing the Volvo Ocean Race back to Auckland in 2012, for the first time in 10 years
- hosting the World Rally Championship in 2012
- bidding for events such as the 2017 World Masters Games
- a $2 million joint venture campaign with Tourism New Zealand. This generated a 13 per cent increase in guest nights for June in a difficult economic climate, the largest increase for any New Zealand region
- launching AucklandNZ.com. The website was rated as the best regional tourism organisation website in a world-first social marketing benchmarking programme
- winning government contracts to deliver region-wide business programmes
Negotiating partnership agreements with the Government, including:
- business capability contract from New Zealand Trade and Enterprise (NZTE)
- TechNZ contract from The Foundation for Research, Science and Technology, now part of Ministry of Business, Innovation and Employment
- contract to deliver the Business Mentors NZ programme from Business in the Community (Inc)
- The Competitiveness Institute (TCI) hosted its fourteenth Competitiveness Annual Global Conference in Auckland in November 2011
Rugby World Cup is the third largest sporting event in the world. The 2011 Tournament was the biggest sporting event in New Zealand’s history and Auckland was the hub of the Tournament.